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Privacy Policy

Iotena and its subsidiaries (“Iotena”, “we”, “us” or “our”) respect your privacy. Iotena is committed to protecting the personal data in our custody and control.

This privacy policy (the “Privacy Policy”) describes how we collect, use and disclose your personal data as part of the activities of the websites operated by Iotena under the Iotena domain (such as and (collectively, the “Website”). This Privacy Policy also describes the rights that you have as a data subject of the personal data processed by Iotena.

1. Identification of the data controller of your personal data and Iotena data protection officer.

Whenever an Iotnea entity collects, uses or transfers your personal data for its own purposes, that Iotena entity acts as a data controller of your personal data. The Iotena entity acting as a data controller of your personal data is the Iotena entity:

  • that operates the Website; and/or

  • where applicable, that is located in your country and/or in the country you choose in the Website, and to which you send requests relating to Iotena services and/or products.

So as to better ensure the security of your personal data, Iotena has appointed a data protection officer (the “DPO”). You may contact the DPO, if you have any questions or concerns regarding this Privacy Policy and the manner in which Iotena processes your personal data, by sending an e-mail to

2. Personal data we collect

Iotena collects your personal data from your use of the Website (e.g. visiting the Website pages, the blog, downloading case studies, watching videos on the Website and viewing infographics provided in the Website), when you create an account, from your subscription to the newsletter or any other e-mailing list, from any request you send through the Website (e.g. using the sales contact form, the support form, the webinar form or the free white paper form), when you attend a seminar, a webinar or participate in an online survey or access a whitepaper, when you submit an entry for a contest or promotion, purchase a product or service from our online store, or when you attend an investor event or trade show and provide your personal data to us.

From time to time, Iotena receives personal data from business partners, vendors and distributors.

Iotena processes the following data that relates to you:

  • Identification data (such as first and last name, job title, e-mail address, business phone number, company industry, advertising identifiers); 

  • Billing data (such as your billing and shipping addresses, credit card information);

  • Connection data (such as IP address, operating system, region and language as well as the date and time the Website was accessed);

  • Log data (such as the credentials used to access your account and/or other Website pages that require log-in credentials);

  • Activity data (such as the number and the Website pages you visited, if you send a request through a form provided by the Website).


3. How We Use Information Collected?

Iotena uses your personal data where it has obtained your consent to send you marketing communications (including by e-mail) related to products and/or services different from those you purchased and/or you requested information.

Iotena will use your personal data for its legitimate interest to operate its Website, provide you access to it and to its features, promote its activities and services including the following reasons: 

  • Website visitor’s and prospect’s management, with respect to the access to the Website, to any of its pages and to the services provided (such as webinar, the white papers, the case studies, the video and the blog); provide information and enable interaction with our teams (sales team and any team dedicated to the provision of materials through the Website);

  • Improve the Website and its features, to better understand how you use the Website; better understand your needs;

  • Implement marketing activities specific to Iotena, with respect to e-mailing activities; newsletter; product and/or service information; and

  • Implement profiling and targeting activities so as to send you interest based advertisements.

Iotena will use your personal data where such processing is necessary to the performance of any sales agreement and/or product and/or service online order with you, including: 

  • Client and prospect management, with respect to everyday internal business purposes in order to process your transactions, maintain your account(s), and provide customer service; manage, administer, collect or otherwise enforce accounts and protect them against fraud; keep you up to date on the latest product announcements, software updates, special offers or other information we think you would like to hear about either from us, including sending you direct marketing information or contacting you for market research; 

  • Improve our services: to better understand your needs and provide you with better services; conduct market research in order to develop marketing strategies.


Iotena also uses your personal data for compliance with legal obligations to which Iotena is subject, including for legal and regulatory compliance, with respect to maintain business records for reasonable periods as required by applicable tax and other laws.


4. How long do we retain your personal data?

Iotena retains your personal data no longer than it is allowed under the applicable data protection laws and in any case, no longer than such personal data is necessary for the purpose for which it was collected or otherwise processed, unless a longer retention period is required by applicable law. This means that we will retain your personal data for a period not exceeding the greater of, where applicable, the:

  • duration of your account; 

  • duration of the processing of your requests; 

  • period of time necessary for establishing, performing and terminating the contractual relationship you may have entered into with Iotena; 

  • duration of the applicable statute of limitations; and

  • regarding any information processed through cookies and/or similar technologies you have accepted, for a period of time not exceeding thirteen (13) months as from the date of their implementation.


5. Information Sharing and Disclosure to Recipients

Iotena will grant access to personal data on a need-to-know basis. Such access will be limited to the portion of the personal data that is necessary to perform the function for which such access is granted.

Iotena may need to disclose your personal data to provide you the materials, products or services you requested through the Website and/or perform any agreement entered with Iotena (including support services).

As a result, access to personal data within Iotena may include its authorized personnel in charge of support services, client management, prospect management, marketing services, sales services and billing services.

Access to personal data by third parties may include: third-party service providers that require it as part of their job in order to perform services on Iotena’s behalf, for example repair services, technical support, mailing, billing, marketing, serve you interest-based advertisements, information technology and/or data hosting or processing services or similar services, or otherwise collect, use, disclose, store or process personal data on Iotena’s behalf for the purposes described in this Privacy Policy.

Subject to your consent, Iotena will disclose your personal data to our business partners so that you can receive from them special offers or other information including direct marketing information or contacting you for market research.

Iotena will disclose personal data with your preferred Iotena’s distributor to ensure customer satisfaction.
We may share personal data in the event of a proposed or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of Iotena or our business or assets, for the purposes of evaluating and/or performing the proposed transaction. Assignees or successors of Iotena or our business or assets may use and disclose your personal data for similar purposes as those described in this Privacy Policy.

Iotena will also disclose your personal data with your consent, if required to do so by law, to enforce our Terms of Use, in urgent circumstances, or to protect personal safety, the public or our Website.

6. Your Rights as Data Subject

As a data subject, you may have certain rights, including the:

  • Right to access: the right to obtain confirmation from Iotena as to whether any personal data concerning you is processed by Iotena. 

This includes the right to access such personal data to obtain a copy of it free of charge (except for repetitive or excessive requests), and to be provided with a description of main features of the processing implemented in relation to your personal data, including:

(i) Purposes of such processing,

(ii) Categories of personal data concerned,

(iii) Recipients or categories of recipients of personal data,

(iv) The envisaged retention period or, if not possible, the criteria used to determine it,

(v) Existence of the right to request rectification or erasure of personal data, as well as the right to object to or request restriction of processing,

(vi) The right to lodge a complaint with a supervisory authority,

(vii) Information relating to any third-party source of personal data if the data were not collected from you, and

(viii) The existence, the logic involved, the significance and the consequences of any automated decisions, including profiling.


  • Right to rectification: the right to obtain without undue delay the rectification of inaccurate, incomplete or outdated personal data concerning you.

  • Right to erasure: the right to obtain without undue delay the erasure of your personal data where:

​(i) Such personal data is no longer necessary in relation to the purpose(s) for which it was collected or otherwise processed;

(ii) You withdraw the consent on which the processing was based, and there are no other legal grounds for the processing;

(iii) You object to the processing, as provided below;

(vi) Your personal data has been unlawfully processed;

(v) Your personal data has to be erased for compliance with a legal obligation.

In some cases Iotena may refuse such request, notably where such data is necessary to comply with a legal obligation.


  • Right to restriction: the right to restrict the processing of your personal data in the following cases: 

(i) Where you claim inaccuracy of your personal data processed by us (the restriction being provided for a period enabling Iotena to verify the accuracy);

(ii) Where the processing appears unlawful, and you oppose the erasure and request the restriction of use of your personal data instead;

(iii) Where Iotena does not need such personal data for the purposes of processing, but such personal data is required by you for the establishment, exercise or defense of legal claims; and

(iv) Where an objection is raised by you in relation to the processing, pending the verification whether the legitimate grounds of Iotena override those of you.


  • Right to object: the right to object, at any time and on legitimate grounds relating to your particular situation, to the processing of your personal data, including the processing for marketing purposes as well as the profiling related to such marketing activities.


  • Right to data portability: where the processing is based on your consent or on a sales contract, and where such processing is carried out by automated means, the right to request from Iotena:

(i) to communicate to you the personal data concerning you, in a structured, commonly used and machine-readable format, in order to be able to further transmit such personal data to another data controller; or

(ii) to directly transmit such personal data to such other data controller, if technically feasible.


  • Right to withdraw consent: where the processing of your personal data is based on consent, the right to withdraw such consent (subject to applicable contractual and legal restrictions) at any time without affecting the lawfulness of processing based on consent before its withdrawal.

  • Right to lodge a complaint: the right to lodge a complaint with the competent supervisory authority.


7. Safeguards

We have implemented commercially reasonable physical, organizational and technological safeguards to protect personal data against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. However, you should be aware that absolute security cannot be guaranteed.

8. Children’s Privacy Protection

Our Website does not target and is not intended to attract children under the age of 13. Iotena does not knowingly solicit personal data from children under the age of 13 or send them requests for personal data.

9. Third-Party Sites

Our Website may contain links to websites operated by other companies. Some of these third-party sites may be co-branded with an Iotena logo, even though they are not operated or maintained by Iotena.

Although we choose our business partners carefully, Iotena is not responsible for the privacy practices of web sites operated by third parties that are linked to our Website. Once you have left our Website, you should check the applicable privacy policy of the third-party website to determine how they collect, use, disclose, and otherwise deal with personal data.

10. Changes to this Privacy Policy

If Iotena makes any substantial changes to this Privacy Policy, we will make reasonable efforts to notify you of such changes by posting an announcement on our Website.

We urge you to review this Privacy Policy frequently so that you are aware of the most current version. Your continued provision of personal data or use of our services following any changes to this Privacy Policy constitutes your acceptance of any such changes.

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